Demanding Greatness
Privacy.
What we collect, why, and what you can do about it. Plain language, not legal padding.
Demanding Greatness is run by Lachlan Farley. It includes the Follow-Through Score on this website and The Daily Standard, a paid online group for dads. This page covers the personal information collected through this website and the emails that follow it.
We handle your information under the Privacy Act 1988 (Cth) and the Australian Privacy Principles. If any of this is unclear, email Lachlan@stgreatness.com and ask.
What the score collects
When you take the Follow-Through Score, we collect your answers, the country you pick, and the email address you give us at the end. We also note which ad or link brought you here.
We use your answers to work out your score and your starting step, and to make the emails you get fit where you're actually at. We do not ask for your name, your phone number or any health records.
Emails
Your score is sent to the email you give us. After that, Lachlan Farley sends emails about The Daily Standard.
Every email has a one-click unsubscribe link at the bottom. You can also email us and ask to be removed, and we will remove you.
Who handles it
Your answers and email are stored in GoHighLevel, the email and customer management system we use to send emails. GoHighLevel holds the information on our behalf, and its servers may be outside Australia.
This website is hosted by Vercel, which keeps standard server logs of visits, including IP address, as most websites do.
The Daily Standard runs on Skool. If you join, Skool collects what you enter there under its own privacy policy, not this one.
Videos on this site play through YouTube, which has its own privacy policy.
Ads and measurement
This site may use the Meta pixel to measure whether our Facebook and Instagram ads lead to people taking the score. It tells us that an ad worked, not who you are personally. You can control ad settings in your Facebook or Instagram account.
What we do not do
We do not sell your information, and we do not share it with anyone beyond the services named on this page and what is needed to run them.
Your rights
You can ask us what personal information we hold about you, ask us to correct anything that is wrong, and ask us to delete it. Email Lachlan@stgreatness.com to make any of these requests, and we will respond directly. If you are not satisfied with how a privacy concern has been handled, you can contact the Office of the Australian Information Commissioner.
Contact
Demanding Greatness, Lachlan Farley
Unit 2, 101 Katoomba Street, Katoomba NSW 2780
Email: Lachlan@stgreatness.com
This page was last updated on 5 November 2026.